Envisioning the future of car buying

UX Design/Art Direction - Juniper Brower, Jake Levin, Linda Sitia
Creative Direction - Liz Cordingley, Leo Arroyo

Car buying has come a long way from the days of needing to go to a nearby dealership to learn about latest vehicles. In this spec proposal, our team reimagined the future of car buying alongside the future of cars with the all electric Acura ZDX.

Online purchasing processes are make or break for companies. User experience must be at the forefront of any creative or strategic endeavor to improve a web based product.

We wanted to make something that was more than functional, so we delivered this proposal that would make buying a car more engaging than ever by giving the power to the user to customize their experience.

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