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Acura
Art Direction // UI Design
Car buying has come a long way from the days of needing to go to a nearby dealership to learn about latest vehicles. In this spec proposal, our team reimagined the future of car buying alongside the future of cars with the all electric Acura ZDX.
Juniper Brower, AD+UI // Jake Levin, Senior AD // Linda Sitia, Director of UX // Leo Arroyo, ACD // Liz Cordingley, CD
THE
PROJECT
Web-based products like Carvana and CarMax have dominated the online car buying industry. This project explores a user-centric experience for purchasing new luxury vehicles directly from a dealership like Acura, creating a cutting-edge concept that reflects Acura’s commitment to innovative technology through performance and precision engineering.
After the initial look and feel were created by Senior Art Director, Jake Levin. I was responsible for implementing the design styling to prompt users to download the app to complete their order, then schedule and track delivery of their vehicle.
