Menu
RPA Newsletter
Art Direction // UX Design
With RPA's fresh new look from their website redesign, they were ready to share their cool interesting thinking with the world!
The PROJECT
Using the agency’s existing email platform, MailChimp, I was tasked with designing an authorable template for the marketing team’s use, and built it in the front end editor of the website. I worked alongside RPA’s VP of Digital Technology to pull it off.
After launch we saw a 40% open rate with a 7% click rate from our 2,000 recipients. With the average open rate for newsletters across all industries being approximately 21% – our results made the effort a rousing success.
