Byrd is a brand inspired by the avian species native to each of the cities from which the train will hail. New Orleans, Birmingham, and Atlanta– Each of these cities are rich with history and cultural diversity. Thus, Byrd strives to celebrate individuality and spark a sense of wanderlust as adventurers embark on a swift and reliable voyage to see the south.
Each bold color of the palette (purple, red, yellow-orange, and green) is named after birds native to the Southeastern US, and conveys a sense of creativity and uniqueness. It emphasizes that Byrd is not just another railway brand but offers a distinctive and memorable journey. It implies that passengers will be welcomed and treated with care and attention during their travels, emphasizing the same warm hospitality the South is famously known.
FIND WHO YOU’RE
When envisioning the uniforms that would be worn by Byrd employees, diversity and inclusion topped the list of priorities. Staff should be encouraged to express themselves through more than a singular polo at work; with more than thirty-five combination options, their only requirement is to wear the color of their team role. These bold colors are sure to stand out in the crowd and ensure customers can find exactly who they need.
The Byrd app is the central hub for exploring destinations, booking tickets, and ordering on-board meals. Check out the booking flow below!