Given there are infinite subjects one could “nerd” about, it was a priority that it be clear the brand communicates its centering on film, TV, and gaming. Thus their classic geek glasses with retro tv antennas became their mark. It pairs with a wide, futuristic font that emphasizes NERD as the biggest and boldest in its title. Like many nerds we know and love, these hosts live and breathe the stories that unfold on the screen and in the virtual world. Thus, Eat Sleep Nerd was born.