Bumble
Nick Libeskind, CD // Juniper Brower, AD + UX // Annie Sui, CW // Bryan Quero, CW // AC Sanford, CW
THE
PRODUCT
This spec campaign ventures to go even further than merely seeking connection with others by creating a space for users to explore touchy topics with themselves through Bumble’s new feature. Think of it like Chat GPT where the AI is specifically trained to answer questions about dating, relationships, and is capable of leveraging user data to help you navigate the world of dating with informed confidence and intention.
Meet Bumbly.ai–and get chatting today!
THE
MESSAGE
This digital billboard invites us to not shy away from the difficult topics, because it is often in those spaces of conversation where we find the most depth and connection.
Out of Home
DIGITAL
ADS
Targeted to users reading up on online dating and related topics, this quick look at Bumbly.ai shows examples of buzz words, orientation terms, or even restaurant recommendations to pique the interest of perspective users to learn more about this new feature in the app store.
Print – Dig deeper with a few blank lines
SOCIAL
MEDIA
Extending the conversation outside the Bumble app, this case study illustrates how passing the mic to tiktok users bolsters this campaign and be open about our dealbreakers, hot takes, and preferences. Dig deeper, ask yourself… Why?