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SouthCoast

Art Direction // Brand Identity
SouthCoast is working toward their vision to further the accessibility of strong, integrated design to all marching arts organizations, while fostering a team of trained designers that work together at different levels to drive the future of pageantry. They approached me with their vision to reassess their brand, conduct competitive research, and create a design system for a future website build.
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THE
BRAND

SouthCoast is a visionary Marching Arts Show Design Company with a distinct focus on Skill-Matched Integrated Design. The brand draws its inspiration from the compass, using its magnetic intuition to determine direction, symbolizing alignment and commitment to cohesive details to enhance their client’s vision.

PRODUCTION PLANNING

MADE SIMPLE

Marching Arts directors, in addition to being educators, are also responsible for organizing their productions. This requires countless hours of work outside of school to concept, select music, find arrangers, drill writers, artists and designers, and manage vendors for production products like uniforms and props.

SouthCoast makes it easy by managing everything for them.

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