Juniper Brower, AD+UX+UI // Cayce Cooter, UX // Maya Karel, UX+UI // Liz Cordingley, CD
THE
PROJECT
RPA is a People First holistic agency based in Santa Monica, CA. They specialize in driving business growth through their multidisciplinary expertise. It was important that our team prioritize access to relevant information to users whether they be potential clients or perspective talent.
This massive project has been summarized to focus on my dedicated efforts in art direction, user experience and interface design, development hand-off, on-site photography direction, and asset generation.
USER MAP
Graphics
These brand infused info graphics break up relevant text to convey the comprehensive impact RPA is equipped to provide their clients. Showcasing their structure and systems through visual storytelling allows the audience to optimally retain important details about their agency.
PEOPLE
HEADSHOTS
The people module appears on the agencies expertise pages, highlighting the important folks who make the magic happen and sharing key insights that drive their work. I worked on-set with each of the experts to capture a vibrant headshot to elevate the life of these pages, and developed this responsive design.
DIVERSITY STATISTICS
ICON STYLING
This style was developed to leverage negative space with a splash of colorful interest. The partial fill creates a sense of playfulness while maintaining contextual relevance and stark contrast.
CASE STUDY
STATS
These styled statistics are an important conclusion to case studies, giving the viewer a quick grasp of key metrics and performance indicators relating to data trends, patterns, and insights.
CLIENT LOGOS
The logo grid functions as a visual portfolio for an advertising agency. This design provides a dedicated space for each client, even leaving unfinished rows with blank spaces as visual nod to there always being room for more. *wink wink*
OFFICE BRAND SHOOT
Serving as art director for the brand refresh photography, I worked alongside Jordyn Doyle to capture life in the office. We pushed for bright smiles, colors, and greenery that highlight the sunny Californian culture of RPA