Ikea
We celebrate the I in everyone, which is why we are extending the identity of IKEA out to the consumers so that they can see themselves within the “I”.
The
Brand
Inspired by the their vision and driven by the their values, IKEA is passionate about life at home.
My team based this spec campaign on a few of their key values– simplicity, caring for people, and togetherness.
Below are our scalable concepts that explore examples of how IKEA helps people make room for I.
TAKE UP SPACE
It can feel like there’s no room for you when you are the only one in the room.
When you’re the only one in the room, there isn’t always room to raise your hand, use your voice, take up space. IKEA understands that when you’re the only one in the room, it might also be the first time that you are taking up space.
This is the Take Up Space Project. Through this initiative, IKEA is donating furniture to first gen students. IKEA is supporting first generation college students take up space in their dorm so that they can take up space in the classroom, on campus and society.