Ikea
We celebrate making room for Identity.
This is why we are opening up I of IKEA– so our customers might see the potential for creating a space that suits the individual.
Juniper Brower, AD // Ruby Barrios, CW // AC Sanford, CW
The
Brand
Inspired by vision and driven by values, IKEA is passionate about life at home.
My team based this spec campaign on a few of their key values– simplicity, caring for people, and togetherness.
Below are our scalable concepts that explore examples of how IKEA helps people make room for I.
on the road
This evergreen delivery truck wrap uses the visual motif of the campaign to create a fun and memorable experience on the road.
TAKE UP SPACE
It can feel like there’s no room for you when you are the only one in the room.
When you’re the only one in the room, there isn’t always room to raise your hand, use your voice, take up space. IKEA understands that when you’re the only one in the room, it might also be the first time that you are taking up space.
This is the Take Up Space Project. Through this initiative, IKEA is donating furniture to first gen students. IKEA is supporting first generation college students take up space in their dorm so that they can take up space in the classroom, on campus and society.
